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James Baxter


James Baxter

Founder James Baxter Media

My work philosophy:

'Focus only on what you can control.'

My Roles and Responsibilities

I launched JBM in 2010 after spending the previous decade working as a journalist and magazine editor. We work with some of the world’s leading business brands, advising law firms, financial institutions, and corporates on their strategic communication and litigation PR needs.



After completing my law degree (LLB) at the London School of Economics I moved into journalism writing for leading industry and consumer titles. Aged 35 I became the editor of Legal Business magazine and was short-listed for the high profile PPA Business Editor of the Year in 2008. During this time I also contributed to leading consumer titles including Esquire and The Guardian. I launched PR consultancy JBM in 2010 and subsequently set up the film production company Mean Time Films in 2014. Our first production 'Dino' was short-listed at the prestigious Edinburgh Film Festival. This was quickly followed by the music promo 'Acid Boots' which premiered at the London Film Festival in 2014 and subsequently received a US premiere at The Lower East Side Film Festival a year later.


Why am I on Connect?

I have a strong entrepreneurial spirit and have launched successful projects across numerous business and consumer sectors. I did not have access to mentorship programmes whilst I was growing up and had to learn quickly how to make things happen myself. I am keen to pass on that knowledge and experience to others.


Whom would I like to mentor?

I grew up in a town in the East Midlands, attended state schools and didn't have access to the networks that many of the people I subsequently met at LSE took for granted. My ideal mentee would be someone who has had a similar experience growing up and has had to work hard for everything they have achieved.


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