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Elina Hedman


Elina Hedman

Director at Aerate Inc

My work philosophy:

Nail it, then scale it.

My Roles and Responsibilities

I am a Director of Aerate and the founder of Connect Mentors, which is one of Aerate’s concepts. Aerate is an incubator business. I create and oversee all concepts within Aerate and lead the team. My main role is to advise on the direction of Aerate and make sure that the team is aligned on our vision. Day-to-day, I provide feedback to the team and develop new concepts to grow our business and build our brand. Aerate is a social enterprise that creates and develops scaleable concepts that connect and support people through online platforms and applications. Aerate's concepts are all interlinked and complementary, providing solutions to support people professionally and personally. Each is designed and built around a strongly intuitive user experience to enhance engagement with the product.


With 12 years in technology, digital and business, both agency and client side, I have worked on a range of high profile and blu-chip launches for many clients such as News UK, ASOS and Microsoft. My roles have included Product Director, Head of Digital, Business Strategist and Consultant - before setting up my own companies.

Why am I on Connect?

Whist the tech and digital landscape is my expertise, my working ethos is centred around helping people grow, nurturing talent and instilling the importance of HR within organisations. Connect Mentors is the perfect platform to offer this to people, whoever you are, wherever you are.

Whom would I like to mentor?

I'm here to support people who are engaged, ambitious and ready for a challenge.

Become a Mentor

If you are interested in knowing more about becoming a Mentor, register your interest below