
London
Anna Kennedy
Product Marketing Manager Farfetch
You’re more than a job title!
I am a Product Marketer within the Platform Products Team at Farfetch, which is focused on championing platform thinking both inside and outside of Farfetch by driving the growth and development of an enterprise-level technology platform for our B2B partners. These partners include Farfetch Platform Solutions (FPS), which delivers e-commerce and technology capabilities to enterprise clients, as well as the brands and boutiques that transact on our marketplace Farfetch.com. The team is cross-functional and made up of specialists in product management, product design, product operations and product marketing as well as expertise in brand, design systems and technology innovation. The projects I work across are focused on delivering an overarching product story and compelling product communications that unite B2B touchpoints across the Farfetch platform.
With 7 years' experience in digital advertising and marketing technology within both enterprising start-up environments and large holding groups (WPP), I transitioned to the fashion sector to apply my passion for driving forward innovative solutions at the leading technology platform for luxury fashion - Farfetch. My past experience in Sales, Account Management, Product and Trade Marketing has helped me achieve a well-rounded commercial perspective and I recommend navigating your career path in a way that will enhance your understanding of interconnecting business functions and how to strategically approach business solutions.