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Anna Kennedy


Anna Kennedy

Product Marketing Manager Farfetch

My work philosophy:

You’re more than a job title!

My Roles and Responsibilities

I am a Product Marketer within the Platform Products Team at Farfetch, which is focused on championing platform thinking both inside and outside of Farfetch by driving the growth and development of an enterprise-level technology platform for our B2B partners. These partners include Farfetch Platform Solutions (FPS), which delivers e-commerce and technology capabilities to enterprise clients, as well as the brands and boutiques that transact on our marketplace The team is cross-functional and made up of specialists in product management, product design, product operations and product marketing as well as expertise in brand, design systems and technology innovation. The projects I work across are focused on delivering an overarching product story and compelling product communications that unite B2B touchpoints across the Farfetch platform.


With 7 years' experience in digital advertising and marketing technology within both enterprising start-up environments and large holding groups (WPP), I transitioned to the fashion sector to apply my passion for driving forward innovative solutions at the leading technology platform for luxury fashion - Farfetch. My past experience in Sales, Account Management, Product and Trade Marketing has helped me achieve a well-rounded commercial perspective and I recommend navigating your career path in a way that will enhance your understanding of interconnecting business functions and how to strategically approach business solutions.

Why am I on Connect?

They say that a third of your lifetime is spent working, so it’s important to make sure that your career is enjoyable and something you are proud of. I have learnt so many lessons in my career to date - in varied and often (to be brutally honest) uncomfortable ways - so I’d like to pass on any wisdom that can help others exploring their opportunities, looking to change paths or interested in managing a side project outside of the 9-5.

Whom would I like to mentor?

I am open to mentees that are ambitious and looking for guidance as well as learning and development opportunities – whether in the industry or cultural/social projects outside of work too. Equally, I think that sharing resources such as thought-provoking books, inspiring podcasts and event recommendations are intrinsic to self-development. So if you agree, I’ll be the right kind of mentor for you!

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